Search Engine Optimization (SEO)

Once you have a website set up, it is time to think about how you will get visitors to your website.  While this may happen automatically over time if you have great content, you should take a more aggressive stance on optimizing your website for search engines.  Doing so will get them indexed in search engines like Google faster and return better results.

There is no shortage of SEO companies trying to get your business.  Be wary of companies who guarantee top placement.  No one can guarantee top spot placement on Google, Bing or any of the popular search engines.  Those who do may use what are called “Black Hat” tactics such as buying links and link exchanges.  When Google sees this, you are more likely to be penalized.  It is much more beneficial and long lasting to provide quality content and natural quality links back to your website.

SEO or Search Engine Optimization is a lengthy and time consuming process.  Good Google rankings don’t happen over night.  As you make positive changes to your website and attract more attention from outside websites, Google will take notice and boost your rankings on their search engines.

In June, 2012, Google released this video that briefly explains some of the best ways to improve your search engine rankings.


If you want to know more about SEO and how you can improve the search engine visibility of your website, visit Island Web Domains for more information.