5 Ways to Keep Visitors Coming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

Mobile Websites Stink!

That’s right.. most websites I’ve visited from my mobile phone were horrible to read, horrible to navigate.. just.. plain.. stinky!

It’s time that changes.  A partner of mine has founded Conquer Marketing, Conquer Marketing is setting out to change the way we do business online, by taking our websites and our marketing efforts mobile!  To start with, we’ll be changing the sad fact that usability of most websites on mobile phones is pretty pathetic… near impossible in some cases.  We want to change that!

How does your website stack up?  Try accessing it with your mobile phone.  Time for an update?  Check out Conquer Marketing!

Why Hire A Designer?

A lot of business owners start with little or no money. They have to do everything themselves — product development, coming up with a marketing strategy, building of a website to help market their products or services. As their business grows, they will find that a simple “homemade” site might not be enough to meet their needs, and they will have to set aside time to revisit their web strategy and expand their site.

Sounds familiar? Chances are, you’re someone who started your business from the ground up too, so you’re pretty hesitant when it comes to spending your money for something you could probably do yourself. However, there is a lot more benefit to hiring a professional designer than just handling a job that you don’t have time to do.

When you hire a web designer to do your job for you, you are doing more than just handing over the work to someone else. In fact, by paying just a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you’re halfway through the job. Hiring a web designer will allow you to be more focused and have more time to spend on your actual business strategy.

On the other hand, the designers you hire are professionals so they are good at what they do. By outsourcing your web design jobs to them, you won’t have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.

Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!

So, remember to not just work your business, but grow your business too!

5 Web Design Rules You Can’t Ignore

Web design is more than a pretty package in which to write your words.  There are many small details that can make or break your website.  Here are five simple rules that will boost your website’s performance and have visitors coming back for more.

1) Splash pages are a great way to get people to click “back.”

When a person arrives at your website, they want to see information.  They don’t want to see a pretty image where they have to click again just to enter the site.  Splash pages might look pretty, but they serve no real purpose other than to annoy your visitors.

2) Flashy banner ads are a thing of the past

Even those who don’t use the net much have learned to ignore banner ads.  Occasionally, a strategically placed banner will draw someone in, but too many are more likely to scare them away.  Don’t waste this valuable space.  Use it instead to offer your visitors a reason to stay longer or buy from you!  Don’t try to push them with loud flashy banners.

3) Navigation should be clear and simple

Don’t make it too hard for your visitors to find what they are looking for.  Reduce the number of clicks needed to get what they want.  Don’t make them hunt for something by hiding it four levels down inside your website.  People want information now!  They don’t want to have to hunt for it.

4) Label each page clearly

Visitors will want to know where they are as they’re browsing your website.  You don’t want to confuse them with disorganization and no labels.  A confused visitor is one who is more likely to quit reading and go somewhere else for their information.

5) Say NO to audio on your website

If you want your visitors to stay at your site for a long time, you don’t want to annoy them with looping audio.  You want them to be reading your content, not clicking the back button.  If you really want to use audio, make sure your visitors can control it – muting or volume controls should be sufficient.  You don’t want anyone to blame YOU for getting them in trouble for browsing the internet at work!