Advertising Trends – Love them or Hate them?

I’ve heard about this becoming a trend with Google, but only recently recognized it as happening to me. The ads I see as I browse my favorite websites are perfectly tailored to me… or at least to recent activity on my computer.

For example, as I was researching wedding bands, within just a day or two, I started to see ads popping up everywhere for wedding bands. But not just ANY bands. They were a near perfect match to the one I was just looking at.

I’ve since purchased my band and have moved on. I don’t recall when the wedding band ads went away, nor do I recall what ads were showing in the weeks past. I simply don’t pay that close attention to them.

Then I started to look for a new car. Next thing I know, I’m seeing the car I’ve been researching pop up everywhere I go. Again, not just any car ads… THE car.

I’m not certain who is powering these ads. Is it Google? Maybe. What I do know is there is some definite snooping going on as far as what I tend to research on the internet. Kind of scary actually, and it makes me want to rid my computer of the cookies that allow this to happen.

On one hand, this can be a good thing. It offers me more information on something that I am undoubtedly interested in. But it can also be annoying in a “don’t call me, I’ll call you” kind of way. I want it when I want it. Not necessarily when you want me to have it.

From a Web Designer’s standpoint, it drives me crazy. Sometimes I want to know what natural search engine results will be without them being affected by my own browsing habits. Are my search results displaying “real” results, or custom results based on my history? What if I want to know what my potential clients might see when they search for a particular term? How do I gauge the performance of my own SEO efforts if the results aren’t based on SEO?

I guess it’s back to the drawing board… or at least regular deletion of my cookies.

What do you think of this method of targeted advertising? I think it’s pretty ingenius, if only slightly disturbing.

Why WordPress?

I love working with wordpress.  It’s more than just blogging software.  WordPress is a content management system that gives my clients the freedom to edit their site’s content without having to know anything about web design.

Now, why would I recommend a system that lets my customers do things on their own rather than force them to call me every time they want to change their website’s content?  Because my clients appreciate the ability to make these quick changes on their own.  Speed is often crucial when it comes to getting information out to customers.  WordPress allows people to make changes immediately.

Have important news about your company? Post it to your site’s new section in just minutes. 

Want to add a new page?  Simple!  Just click the “Pages” link in your WordPress control panel.

Want to delete a page?  You can do that in just a few mouse clicks.

I can customize virtually any HTML website to work with a WordPress Content Management System. 

Have a site that you want to customize?  Send me the link to your site and details about what you are trying to do and I’ll gladly take a look at your project and let you know what it will take to move your site into WordPress.

Why do I offer my services so cheap?

I’m running a small business with a very small budget.  As a small business owner, I understand the benefits of using the internet to attract new customers. 

Maintaining a website can be a very inexpensive marketing tool.  Hosting is relatively cheap and is available for most uses for less than $10 a month.  A domain can be purchased for less than $10 per year! 

The challenge is getting your site built.  If you know anything about web design, or have access to a website builder, you can do this yourself.  But to do so requires time.. which is something not all business owners have.  Even if they have the time, they don’t always have the ability to do a professional looking job.  That’s where web designers come in.  But if you do a quick search for web designers, you’ll see that some can be quite expensive! 

I am offering web design services to small businesses at a fairly low cost because I know how hard it is to try to move forward when times get tough.  For just $150, I can design a basic site for your business.  Updates to your site are available at a low hourly rate, and I am always available to get my customers what they need.

If you are more of a do-it-yourself business person, I can build your site using WordPress.  The wordpress content management system is perfect for those who intend to expand their site as time goes on or for those who want to change the content on their site frequently.  WordPress makes it easy!  And you don’t have to know a think about HTML!  I offer this service for a flat price of $250.00. 

WordPress isn’t just for bloggers.  While blogs are great for getting your site to rank higher in search engines, WordPress works very will with any informational website.  Being able to write a blog or news section will only work to your advantage!

Do you need a website for your small business?  Contact me today for more information!