Web design is more than a pretty package in which to write your words.  There are many small details that can make or break your website.  Here are five simple rules that will boost your website’s performance and have visitors coming back for more.

1) Splash pages are a great way to get people to click “back.”

When a person arrives at your website, they want to see information.  They don’t want to see a pretty image where they have to click again just to enter the site.  Splash pages might look pretty, but they serve no real purpose other than to annoy your visitors.

2) Flashy banner ads are a thing of the past

Even those who don’t use the net much have learned to ignore banner ads.  Occasionally, a strategically placed banner will draw someone in, but too many are more likely to scare them away.  Don’t waste this valuable space.  Use it instead to offer your visitors a reason to stay longer or buy from you!  Don’t try to push them with loud flashy banners.

3) Navigation should be clear and simple

Don’t make it too hard for your visitors to find what they are looking for.  Reduce the number of clicks needed to get what they want.  Don’t make them hunt for something by hiding it four levels down inside your website.  People want information now!  They don’t want to have to hunt for it.

4) Label each page clearly

Visitors will want to know where they are as they’re browsing your website.  You don’t want to confuse them with disorganization and no labels.  A confused visitor is one who is more likely to quit reading and go somewhere else for their information.

5) Say NO to audio on your website

If you want your visitors to stay at your site for a long time, you don’t want to annoy them with looping audio.  You want them to be reading your content, not clicking the back button.  If you really want to use audio, make sure your visitors can control it – muting or volume controls should be sufficient.  You don’t want anyone to blame YOU for getting them in trouble for browsing the internet at work!