Ever see those listings at the top or side of the Google search results? Chances are those are sponsored links. Advertisers pay for these high ranking links by paying for every click they receive. The cost per click varies depending on the keywords you use for your advertising campaign. I’ve seen clicks for as low as a nickel. Not too bad!
I, for one, was nervous about pay per click advertising. The last thing I wanted to do was rack up a huge bill without knowing if it would even generate any income for me. For that reason, I’ve put off starting a Google Adwords campaign for a long time.
Then I found a solution. You can test drive Google AdWords just by obtaining a Google Adwords Coupon Code. This coupon code, depending on where you get it, can be worth as much as $100 or more in adwords advertising. That’s a lot of clicks! And a great way to test drive Google AdWords.
So where do you get these Adwords Coupon Codes?
Many companies offer these coupon codes to new customers who buy their services. I got mine from Host Gator. When I signed up for my Host Gator hosting account, I received a card in the mail for a coupon code worth $50 in FREE Adwords credits.
I checked back recently and see that Host Gator is currently offering a $25 credit for Google Adwords. It’s not as good as it once was, but it’s still a decent start. You need hosting for your site anyway, so why not get the hosting, and then take advantage of some free advertising!
Generating backlinks to your website can be a time consuming and tedious process. I want to remind you, however, that it’s also a very important process if you want to improve your rankings with the search engines.
There’s this rating called Google Page Rank. Google will rank your page’s value based on the number of backlinks to your site. This Page Rank is taken into consideration when ranking pages in the search results. Also taken into consideration are the keyword used in your site and your sites relevance to those keywords. When all else is equal, the site with more backlinks gets the higher position.
Each week, I spend some time creating backlinks by submitting my site to directories or posting articles on other sites. I even created a directory of my own just to give people yet one more place where they can post links.
It’s free if you provide a back link to my site, so check it out! You can post your link at www.htlinkdirectory.com.
The long weekend has ended and I am back at work looking for ways to help generate traffic to my website. I came across a discussion on Auto-Blogging. As you can see, I’m not auto-blogging here.
Yes, I have tried autoblogging on different subjects, including on this site. But I took that down for one important reason. I felt that it took away from the personal touch I like to have with my readers and clients. I also feel that you risk not knowing what kinds of content you are getting.
I have a modest site that I built about a year ago for a small local Air Conditioning company. There is no blog feeding this site. The original concept was to develop quality unique content for our audience and rely on that for good SEO and to generate business for the brick and mortar office.
Based on that model, I’m getting an average of 30 hits per day and the website hasn’t been updated in months. Nothing spectacular in the wide world of internet marketing, but given my narrow niche and even more narrow target location, I’m not complaining.
Meanwhile, on a test blog that I threw together just because I had the empty domain, it’s being fed daily, yet I’m only getting 10-15 hits per day. Often less.
Of course I’m looking at two completely opposite ends of the spectrum to really make an educated judgement about whether autoblogging does any service to a website. Perhaps some unique content and an attractive design would boost traffic as well as conversion rates on the autosite.
For now, however, I’m sticking with what I know works and what makes me feel most comfortable, and that is to write unique content that my readers will find valuable. Maybe it’s time to update that Air Conditioning site and broaden my target a bit and see what happens.
I was reading some blogs today and someone pointed out a link that would be helpful to thier "clueless clients." Maybe I haven’t been in the business long enough to understand, but the last thing I want to do is call my clients clueless.
I value my clients more than that. They are the reason I can do what I love to do, and that is design websites. I don’t expect them to know everything that I know about web design. After all, if they did, they wouldn’t need me. But there is something about the word clueless that I feel is insulting… poking fun at people for not knowing everything there is to know.
I’ve been on the receiving end of such insults and it’s frustrating. I’m trying to learn something on my own. My goal is to improve the services that I can offer my clients. When I get stuck, I ask for help and am sometimes greeted by know-it-alls who think it’s ok to put me down for being too stupid to see the obvious.
I couldn’t possibly treat my clients with such schoolyard mentality. My clients are the most important part of my business.
I guess the schoolyard mentality runs rampant on the internet, even among adults of all ages.
I’ve been in business for two years now. I’ve been growing the business very slowly, because frankly, quitting my "sure thing" job to focus solely on this business is a scary thing to think about. Of course, in today’s economy, even that job isn’t a "sure thing."
I joined a new mailing list today, trying to learn more about the business and gain knowledge that I can use to add more value to the service that I offer to my clients.
As I was browsing, I found out that there is quite a bit of disdain for designers like myself, who offer low cost solutions for small businesses.
I’m not at all saying that the seasoned designers aren’t worth the thousands that they could potentially charge for high end websites. But that doesn’t mean there isn’t a place for simple, yet attractive websites for small businesses who work on a budget. That is what I sell. Perhaps some day, I too will sell high end designs for those who need them. But I will not abandon the small businesses who need an inexpensive web solution.
I know what it’s like to run a small business on a tight, even non-existent, budget. Sure, there is great value in a high end website for those who can afford it. But not everyone can. That doesn’t mean they don’t deserve to have a quality website. I can’t offer all of the bells and whistles, but I promise my best effort to build a quality, attractive site.